RACAMA

raising awareness, changing attitudes, & motivating people to take action

About RACAMA Consulting:

Strategic communications can be held accountable for achieving three main measurable outcomes: raising awareness, changing attitudes, and motivating people to take action. For your audience to be motivated and mobilized to take action, they must be aware of the need, care about the cause, understand the problem and solutions, believe change is possible, feel a sense of urgency to act, and know how to help — and feel good doing it. 

About Yabsera Faris:

Yabsera is a Black feminist cultural worker invested in making the revolution for Black liberation irresistible. She is a Goucher College alumna, where she earned an undergraduate degree in Women, Gender, Sexuality, and Africana Studies. As a strategic communicator, Yabsera works with social movements to deconstruct harmful narratives and propagate liberatory ones, offering a unique approach that sets her apart in the field. With ten years of experience working with major social movement organizations like Black Feminist Future, Borealis Philanthropy, and National Bail Out, Yabsera brings her expertise to every audit, training, and consultation she conducts.